Oxfam’s Christmas Regular Giving Campaign

Performance-led creative for paid social, retail and landing pages, developed for Oxfam’s Christmas cold appeal to recruit new regular givers during a highly competitive fundraising period.

Challenge

Recruit new regular givers from cold audiences during a highly competitive Christmas fundraising period, while maintaining Oxfam’s ethical, values-led positioning.

Approach

  • Clear incentive-led proposition designed for conversion.

  • A/B testing two handcrafted Christmas decorations

  • Consistent rollout across paid social, retail posters and landing pages

  • Creative built for iteration and in-campaign optimisation

Execution

The campaign was delivered across paid social ads, shop window posters with QR journeys, and dedicated landing pages for each incentive, allowing performance teams to test, learn and optimise throughout the campaign.

Mini Christmas Jumper Decoration Paid Social

Sari Candy Cane Decoration Paid Social